Showbag Shop sells the must-have showbags online.

About Us

Bensons Trading Co Pty Ltd is a family owned company that has been in business for over 70 years. We are one of the country’s leading importers/ wholesalers & distributors of licensed & generic novelty items, plush toys and showbags/ gift bags.

We currently represent under the Benson’s portfolio some of the most popular licenses worldwide. We understand the importance of our consumers values and support the consistent brand promise to our consumers through our innovative product, resources and product development division.

Bensons also have a very diverse range of products available in our wholesale business, these product ranges are broken down into categories of the following ; licensed and generic plush, key ring, small novelty items, gifts & accessories, balls, stationery items, sippers, inflatables and promotional items. Our wholesale  division services a broad market such as theme parks, redemption game centres, party stores, cinemas, GWP promotions and much more. We have a range of over 6000+ products covering every imaginable category.

Bensons ABN – (ABN 11 004 681 609)

Bensons Mission Statement

Bensons mission is to build consumer loyalty by fulfilling the passions  of the target consumer, with branded products that encourage repeat purchases and brand awareness. A key element of our strategy is to identify consumer trends, insights and enthusiasm which enables us to create new brand and product opportunities. We capitalize on these opportunities by identifying a key brand, product or license and develop high quality products at affordable prices to meet all ends of our industry.

These days Bensons has established themselves as a trustworthy partner in our daily business, whether it be as a Manufacturer, Importer, Wholesaler or Retailer with a diverse range of products ranging from Showbags, Novelty & Gift Items, Inflatables, Plush and/or Redemption Items for Gaming Machines.

A greener future with Bensons

At Bensons Trading we believe that the greatest change you can make is to start.

Being a conscious brand, we understand the responsibility a company like ours plays on preserving the world for future generations – and we are on a journey of discovery and committed to changing our ways moving forward. Currently, Bensons showbag plastic bags are made using Low Density Polyethylene (LDPE) with the addition of an EPI additive. This additive promotes the breakdown of the plastic from 100 to 1,000 times faster than the natural breakdown process. This means that in no time at all our bags breakdown into nothing more than water, carbon dioxide and biomass. Our bags are also designed with the intent that they are used more than once, or be recycled. We often see our bags in the wild, at the school drop off, or filled with fresh food at farmers market, and this makes our green hearts sing. Our tote bag thickness is well above the national industry standard, meaning that you can carry more of your favourite items around, and use them daily.

At Bensons we understand the growing concerns from many of our customers about reducing plastics in our showbags and we’re working hard to do just that. We are regularly attending printing and packaging fairs looking for more suitable and sustainable options for not only our industry, but for the environment as a whole.

This is an ongoing journey, and we look forward in sharing it with you.

Plenty of ways to re-use your Showbag

You’ve enjoyed your showbag and it’s contents, but don’t throw it out! There are plenty of ways for you to get value from your showbag, here are 10 of our favourites.

Showbags & Toys

Bensons also specialise in Showbags for fundraising at schools, Sports Clubs and Fetes. Contact us today on  03 9369 9929 or send us an email at for more information.


In addition to specializing within the showbag industry, our wholesale division servic etheme parks, redemption game centres, party stores and cinemas with a range of 6000+ products across categories such as; plush, novelty, health and beauty, craft, stationery, outdoor fun and inflatables.

If you are a school or business looking to raise money for a fundraiser we offer a huge range of awesome items to help you reach your goal. With exclusive licenses we hold a lot of products not available anywhere else.

We cater for all types of fundraising

  • Community group events and fundraising
  • Raffles
  • Silent auctions
  • Sporting clubs
  • Sponsor walkathons
  • Book fairs
  • School fetes and fundraising drives
  • Easter
  • Car boot sales and markets
  • Christmas parties
  • Halloweens
  • Workshops
  • Work functions and Christmas parties
  • Child care centres and kindergartens
  • Event supplies
  • Birthday parties

Our Partner Websites

Acknowledgement of Country

We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters and communities. We pay respects to Aboriginal and Torres Strait Islander cultures and to Elders, past present and emerging.